Behind the Scenes!
Admittedly, I am a styled shoot junkie. Most nights I fall asleep to thoughts of flowers so styled shoots are the perfect outlet to bring those blurred visions to life. For these imaginary weddings a group of talented vendors come together to showcase their styles and to inspire future brides. Styled shoots not only help to build a professional portfolio, but they also can drive trends in the wedding industry.
I have participated in styled shoots both large and small. Each has helped to develop my own design aesthetic and introduce me to incredibly talented vendors from around the country.
The styled shoot featured in this post was a collaboration with some of my absolute favorite people in the wedding industry. Abbey of Purple Summer Events brought the look to life while Jessi & Zach Photography captured it perfectly. Our real-life couple was beautified by Kacie Macintosh of Beauty Mark by Kacie. The bride wore a stunning Tara Keely gown provided by Blue Bridal Boutique.
Our overall goal was to create a bohemian, Greek-Inspired look. Whoever is planning the styled shoot usually outlines an overall look with a color scheme or design theme. The beauty of collaboration however, is that each vendor participating brings something special to the project transforming an abstract concept into reality.
As the florist, my goal was to create loose and textural designs with soft shades of ivory, peach, and pale blue. Seasonality also came into play because the foliage used throughout was locally foraged Russian Olive. Being able to pull from your environment is not only inspiring, but also helps to give your designs a natural look, in keeping with the season.
The preparation for a styled shoot can begin months in advance. Vendors will all coordinate to ensure we are putting together a cohesive look. As the florist, I prepare by sourcing flowers and decor items, as well as planning the specifics of what I will design.
For styled shoots I will typically order flowers in advance, but the best part is going to the flower market to select whatever looks fresh and gorgeous that day. Those spectacular seasonal items usually wind up shaping my overall look tremendously.
Just like for a wedding, I pick up flowers days in advance to be sure they are properly prepped and open for the event. I might have roses in my living room for a whole week so that by the time I am ready to design with them they are at their biggest and most beautiful. It's as fabulous as it sounds :)
Styled shoot days, like wedding days, can be long and exhausting. While certain items like bouquets and vase arrangements are created in advance, any installations have to be created on site. These installations happen to be my favorite part. As a florist it is important to have a well-stocked tool box because most setups never go as planned. You usually wind up going with some version of plan C.
The image above is the ceremony site we created for our bohemian wedding. This effortlessly romantic look required quite a bit of tweaking, twine, and patience on our part. With the help of my amazing designer Megan, we created the floral piece right there in the grass and attached it to tree using anything we possibly could.
That is the beautiful Megan whom I treasure. If you look closely at the bouquets you can see some of the cute little olives that we foraged for. Oh, and there aren't typically security guards at styled shoots but we had some particularly gorgeous jewels from Shane Co. which a whole team was there to protect....
When we aren't busy tweaking arrangements, designing installation, and fluffing dresses, you can usually find us on our phones trying to take amazing behind the scenes shots. By the end of the day my phone is almost always telling me I have no more space for photos so I wind up deleting Snapchat for the millionth time to make room. Gotta get those good Instagram pics.
But in the end, there is nothing better than when those incredible, edited shots arrive in your inbox.
Photography: Jessi & Zach | Styling + Coordination: Purple Summer Events | Floral Design: Emma Lea Floral | Catering: Elevated Catering | Gown: Tara Keely from Blue Bridal Boutique | Menswear: Ted’s Clothiers | Hair/makeup: Beauty Mark by Kacie | Farm tables: Harvest Table Company | Invitations: Taryn Eklund Ink | Letterpress: Lettered West | Jewelry: Shane Co.